Everything You Need to Know to Be an SEO Expert
Everyone talks about SEO, but what exactly is it? Why do I need it? And what will it do for me and my business? We’re here to help! Check out why you need SEO!
What does it really take to be an SEO expert?
We’re going to break it down for you, sharing what the experts know.
If you’re curious about how to take your SEO strategies to the next level, this article’s for you.
Let’s explore what you need to know to be an expert.
Know Why You Need It
In sports, what does it mean to be #1?
You’re called “the champion”, “the winner”. Coming in 2nd just doesn’t hold the same recognition, promotional opportunities or payoff. We may even mockingly call second place, the “first loser”.
That’s SEO. Being #1 matters.
The website that claims that coveted #1 position for a keyword gets 33% of search traffic. Spot #2 gets 17%. Spot #3, 10%. Spot #10’s traffic is nearly non-existent.
You need search traffic today more than ever. SEO is about reaching the right customers at the right time — when they’re looking for what you’ve got.
If you’re not investing in SEO, you’re not reaching these customers and you’re missing out.
Know What It Is
SEO stands for search engine optimization. It primarily involves optimizing your website’s user experience.
Search engines like Google want to be the best search engine. When someone searches, they want that searcher to find exactly what they’re looking for.
To accomplish this, search engines use an algorithm to determine how well a specific site can deliver what that searcher wants. This algorithm then ranks websites according to how likely they are to deliver the desired result.
The algorithm judges things like how:
- Authoritative your website and individual webpage appear
- Closely your webpage matches what the searcher is looking for
- High quality the content is
- Well your site delivers a flawless user experience
No one knows the exact algorithm. So the SEO experts study this extensively through practical application, following industry influencers and staying current with known algorithm updates.
Know How to Do It
The SEO expert applies SEO strategies both on the website and off the website to achieve that #1 position for keywords that will drive more traffic to a client’s site.
These strategies include, but are not limited to, those in the following categories:
- Keyword research
- Industry research
- Competitive analysis
- Content writing
- Latent Semantic Indexing (LSI)
- Relationship-building (networking)
- Social media
- Reputation management
- Measuring results
- Adapting to change
Know Why Knowing SEO Isn’t Enough
As an SEO expert, you’ll be constantly adapting to change. Knowing isn’t enough because everything is constantly in flux.
When the SEO community becomes aware of an update, you’ll determine how this update will affect websites that you manage.
You’ll keep tabs on the competition to counter their own SEO efforts. When changes occur in your industry, you may change the strategies with which you reach customers. SEO experts are constantly learning, doing and staying ahead of the competition so that they don’t fall behind.
Why an SEO Expert Is a Must for Your Business
Working toward becoming an SEO expert is an admirable ambition. It takes a lot of work to get there and a lot more to retain that “expert” status in this fast-paced industry.
Find out what an expert can do for your business. Contact us today to get started optimizing your web presence and getting results