How Keyword Research Can Help You Rank and Rake in The Cash
Getting visitors to your site is great but it’s really all about getting the right visitors. Learn how keyword research can help you rank and rake in the cash!
SEO stands for search engine optimization. It’s a set of techniques that position your site to rank higher on search engine results pages. It’s one of the most important ways you can bring in new traffic to your site.
One of the long-standing pillars of SEO is the technique of using targeted keywords.
Keywords help search engines understand what your site is all about. Searchers are much more likely to find your site if their search words are sprinkled across your site.
So how do you know what keywords to use? That’s where a keyword research service comes in.
What a Keyword Research Service Does
There are several keyword research tools out there, both free and paid. The thing is, keyword research is not just a one-time quick fix, it’s a complicated and constantly evolving job.
A keyword research service does the work for you. They will identify strategically relevant keywords and help you best integrate them into your website.
Why Keyword Research Helps You Rank
By targeting the right customers with specific keywords, you are greatly increasing your chance of increased traffic and conversion rates.
You probably know the big fish, small pond analogy, right?
Think of a keyword as a pond. Considering there are over 40,000 Google searches per second, the most commonly searched keywords could have hundreds of thousands of searches in a single day.
33 percent of the consumers searching those keywords will click on the top organic (non-Ad) result. In the big pond of a high search volume keyword, that top result is a really, really big fish.
To get the most business, you want your site to be a big fish in a small pond. That means using more specific keywords.
It’s All About the Specifics
One of the ways to get specific is with long tail keywords. These are keywords that include multiple words or phrases. Even though they are individually searched less often, long tail keywords make up the majority of searches.
They are tricky to identify, but they are a valuable way to better understand the buyer persona. Plus, they help you catch searchers that are more likely to convert.
For example, let’s say that your small business sells hats. Ranking on the first page of search results for “hats” would be a hefty challenge.
Plus, the searcher who is putting a non-specific term like that is probably only browsing.
A searcher who instead uses a long tail keyword like “women’s red sun hat” knows what they want and are ready to buy.
You want your website to be ready and waiting at the top of the results page for what your target customers are searching.
A keyword research service will help you identify relevant long tail keywords and more to make you the big fish.
Now You Know!
Now that you understand the importance of keywords, you can see how they help your site rank higher and bring in more profits.
Identifying keywords is only the first step, you also have to properly implement them.
To harness the power of keywords, contact BlueText Direct today.