On-Page SEO: What a Website Content Map Can Do For You
Creating a website that is user-friendly is important but it also needs to be optimized for search engines. Find out what a website content map can do for you!
The only way search engines know your site is EXACTLY what your clients want is if you optimize it with robust content and keywords.
Would you like a way to logically organize your site so it appears in searches? Try a website content map.
What is a Website Content Map?
A content map is a visual tool used to plan everything (articles, images, video, blogs, downloads) that you’ll create on your website pages.
It’s like a mind map, but it focuses on how the content relates to your goals, your clients’ goals and the goals of anyone who visits your site.
A content map helps you plan good flow, reader usability, and logical navigation. Basically, it keeps visitors happy and satisfied because they can easily find what they’re looking for on your site.
Beyond a good user experience, the map guarantees your website is full of useful and relevant content. It visually lists every topic and sub-topic on the site.
So, what should be in your website content map to ensure success and improve search results?
What to Include in Your Map
Start with the main pages of your site. These points will be big bubbles, or main ideas, on your content map.
- About Us
Next, you’ll add connected ideas. For example, About Us could have sub-pages like history, team, and locations — anything related to the main idea.
Try to think like your clients and site visitors. What do they want (and expect) to find under each category?
Below are more ideas to add to the content map and website. Remember, each item should educate potential customers on the value of your products and services. Tell visitors how you can help them.
- FAQ on Products and Services
- Solutions to Client Problems
- Educational or How To Guides
- Thought Leadership
- Images, Videos, Stories
Use Keywords for Optimization
Your content map is a plan for Search Engine Optimization (SEO) as well as content development.
SEO means getting traffic naturally from search engines (like Google, Bing or Yahoo). This happens when search engines consider your website relevant and valuable to the user’s inquiry.
Keywords are how you tell search engines your website is useful.
You should incorporate keywords in the topics on your content map. But, don’t just guess which keywords your clients will use.
Blutxt SEO Services can help. We do specific research to determine which words and phrases will provide the best search engine results.
After you complete your content map, step back and take inventory of the pages you want to create. Share the map with other members of your web development and marketing teams. This will help you discover new ideas, and reveal any gaps.
Decide what content can be created or revised to utilize any keywords or phrases you want to add for optimization.
What About On-Page SEO?
On-page SEO involves the keywords used on individual pages of your website, as well as those used in titles, URLs, descriptions, tags, image alt text, links and source code. It also includes the structure of your site and the number of internal and external links.
It’s important to use simple, clear language and accurate descriptions for on-page optimization. Here’s an example of good and bad URL names:
Good SEO: www.yoursite.com/specificproductname
Bad SEO: www.yoursite.com/tt3896198/
Which URL do you think will rank higher for the product search? It’s the one with the specific product name, of course.
Do you think anyone is going to search for tt3896198?
Help Customers Find Your Site
Your customers want your information. A website content map makes sure your site has the pertinent data, materials, and resources your customers need. It also guides your on-page SEO to improve your place in search results.
If you’d like to learn more about On-Page SEO or Website Content Maps, we’d be happy to teach you. Please contact Blutxt SEO to learn more!