What is SEO Writing and Why You Need This Marketing Strategy
Creating good content for your website is a must for helping you rank on search engines. Find out what is SEO writing and why you need the marketing strategy.
Are you still on the fence about incorporating SEO into your marketing strategy?
Well, here are a couple stats that are hard to ignore:
Search is the number one driver of traffic to content sites, beating out social media by 300%. And, SEO leads have a 14.6% close rate, compared to outbound leads (think print ads or direct mail) which are only 1.7%.
If you want to compete in today’s business world, you need to be focusing on SEO. Particularly, you need to be focusing on writing content that is SEO-friendly.
But what is SEO writing, exactly?
Keep reading to learn more about what SEO writing is and why you need it.
What is SEO Writing Good For?
The word SEO stands for search engine optimization.
SEO writing contains specific elements that make your content both engaging and readable to humans and friendly towards search engine algorithms.
In order to make your writing search engine friendly, you need to incorporate certain keywords and phrases that will catch its attention.
When you attract the attention of the search engine, it will reward you by boosting your page ranking. The higher your ranking, the more people who notice your site and visit it.
In fact, first page rankings are the ultimate goal: 75 percent of users never scroll past the first page.
Now, let’s take a deeper look at the specific elements that show us what is SEO writing.
Keywords are the foundation of SEO writing.
Keywords are words or phrases that a user types into a search engine to find information. If the keywords they type in match the keywords on your site, your site will appear in their results (and hopefully, near the top).
Basically, keywords are what link the user to the site.
For example, let’s say someone wants to learn how to sew. They might type “beginner’s guide to sewing” into a search engine. If your site is all about beginning sewing techniques, and you’ve got that keyword phrase, then there may be a match.
Keyword Research and Optimization
Now, you can’t just choose your keywords based on what you think users might type into a search engine.
You actually need to do some keyword research. In fact, Google has a keyword planner that helps you figure out what words and phrases are most popular.
However, if you’re just starting out, you don’t want to go after the most competitive phrases, as you won’t rank for these. Instead, you should go after long-tail keywords (3 words or more), as these have less competition.
Once you’ve selected keywords, you need to optimize for them.
In other words, you need to put keywords in the right spots and at the right frequency. If you put in too many keywords, you could be guilty of keyword stuffing, a tactic Google will penalize you for.
There’s no magic number, so you basically want to make sure the keywords sound natural and not forced.
Once you’ve written content containing keywords, you need to make sure you format it in a logical way.
Here are some tips for formatting SEO-friendly content:
- Write short, 2-3 sentence paragraphs
- Use headings, subheadings, and bullets to make it more readable
- Use images and multimedia
- Link to other content within your site to keep users on your site longer
SEO Writing to Increase Traffic
Enact all of these elements, and you’ve got content that search engines will love.
And the more search engines love it, the higher it ranks and the more traffic you’ll drive to your site.
You can incorporate these strategies on your own, or you can enlist professional help so you can focus on other aspects of your business. Contact us today if you’re ready to get started.