Top Marketing Tips For Mastering Google
Top Marketing Tips
Internet marketing can be incredibly intimidating for small businesses, but like it or not, search engine optimization is needed in order to reach new customers. This is beyond the scope of what many small business owners can accomplish alone, but an SEO company such as Blutxt can make all the difference. First, however, it helps to know what is SEO and how it can be improved.
What is SEO?
Search engine optimization (SEO) is a broad range of strategies designed to make webpages easier to find on search engines. Detailed below are a few top ways to optimize your website and improve search engine rankings.
Create a Sitemap
A sitemap is a list of your website’s pages, easily accessed by users or search engine crawlers. Ideally, crawlers will follow the sitemap’s URLs; this, in turn, can improve the website’s rankings on major search engines. Sitemaps are also helpful for user navigation purposes.
Aim For Backlinks
Adding links to your content will boost SEO to some extent, but backlinks (in which other websites link to your page) are arguably even more important, as they provide a good indication of how popular your site is. To promote backlinks, create high-quality content, share it on social media, and write guests posts for other sites.
Develope and Maintain a Facebook Presence
Social media can have a significant impact on SEO — and as the network with the largest user base, Facebook is a key tool for small businesses. Google’s rankings take Facebook reviews into account, so it is important not only to obtain a good following on Facebook, but also to seek reviews from loyal customers.
In today’s competitive economy, small businesses need every marketing advantage they can get. If you find internet marketing confusing or overwhelming, you can benefit from the SEO services of a Jackson Hole marketing company such as BlueTextDirect. The right SEO company can get you on the path to better search engine rankings, and ultimately, increased website traffic.