The Ultimate Guide to Link Building in 2017
Content marketing and SEO are constantly evolving, but if one thing’s remained the same over the years, it’s the need for quality backlinks. The biggest influencers have long relied on link building, and it remains essential to this day.
Link building may be as important as ever, but methods differ considerably. At one time, the goal was to merely include as many links as possible, regardless of quality. Random links are no longer good enough; today’s linked content must provide clear value to the reader.
The Status of Link Building in 2017
Backlinks can be surprisingly tricky to obtain, especially with the modern tendency to share in the form of mentions. Businesses and authors often receive attribution, but not the links they need to achieve stellar search engine rankings. The other big concern in 2017 is being linked on low-quality sites.
Thankfully, there are a few simple rules you can follow to make the most of modern link building and content distribution. First and foremost, you should always strive to create and promote exceptional content that truly benefits readers, as this is more likely to be linked on pages that can net you better search engine rankings.
Once you’ve published high-quality content, it’s imperative that you get it in front of the right people. Content distribution must involve the right channels, or the few backlinks you score will do you little good.
Creating Linkable Content
Content is most likely to generate backlinks if it’s highly visual and carefully researched. Infographics, videos, and white papers all help you gain valuable links. Determine what your audience wants to see and what will make them most likely to share your content with others.
Distributing Content Effectively
The ideal distribution plan will include an outright effort to build relationships with influencers. Engage these individuals, but avoid spamming them. Other effective methods include link reclamation; writing guest posts, and paid social advertising.
Are you making the most your content with effective link building and content distribution strategies? Look to Blutxt SEO for valuable insight into backlinks and other aspects of SEO.