Worth the Investment: The Power of Search Engine Marketing
If you own a business, you’ve probably heard about search engine marketing and how great it is. We’ll show you exactly why it’s worth every penny right here.
If there’s one marketing strategy you need to be putting more time and investment into, it’s search engine marketing.
Why search engine marketing?
Well, let’s look at a few statistics:
- 93 percent of online experiences begin with a search engine.
- Search is the number one way to drive traffic to content sites, beating out social media by over 300 percent.
- Organic search drives 51% of all visitors to business-to-consumer and business-to-business sites
Ok, you get the idea, SEM produces results. But is it really worth the investment if my marketing budget is already tight?
The answer is yes, absolutely.
Keep reading to learn why SEM is worth the investment.
1. Targeted Results
Do you ever return to your car after grocery shopping to find an ad flyer wedged into your windshield? How often do you just crumple it up and throw it away?
Probably all the time, right?
That’s because you know the person stuffing that flyer in probably wasn’t trying to reach you specifically. They were trying to reach anyone who would listen.
The beauty about SEM is that rarely does anyone just stumble across your site. If a potential buyer finds your site via a search engine, it’s because they were actively searching for your product or service. They didn’t just come across it like you did with the ad in your windshield.
This means that you can use SEM to land clients without even reaching out to them- no phone calls, no emails, no paper ads.
2. Creates Awareness For Your Brand
Typical, when someone types something into a search engine, they know exactly what they’re looking for.
When you invest in SEM, you have a better chance of drawing clients to your site to learn about your product or service. And even if they don’t purchase the first time around, you are still building brand awareness and establishing yourself as an expert authority in your niche.
3. Complements Other Marketing Strategies
SEM can help bring optimism results to all of your other platforms.
For example, at the end of every blog post, you can attach buttons so your readers can share your post on social media sites like Facebook, Twitter, or Instagram. Just think of how many more people you’ll be able to reach if just one person shares a post to all their followers.
You can also have call-to-action button that asks for a potential customer’s email- a great way to drive more people to your email marketing campaigns.
4. Your Competitors Are Doing It
The secret’s out about the power of SEM. And more and more people are investing in this strategy.
If you fall behind, you’ll soon start to lose customers to your competitors.
5. It Can Be Measured
Not sure if your SEM is working?
Luckily, there are about a billion tools out there (many of which are free) that can help you measure your results. You can learn your conversion rates, your ROIs, your target audience, and your traffic sources. All of these metrics and much more will help you make better decisions for your future SEM strategies.
Search Engine Marketing: Wrap Up
Hopefully, this article has you super excited about starting your SEM campaign.
But keep in mind, while SEM can produce huge results, launching a campaign on your own can be very overwhelming and time-consuming. Luckily, we’re here to help with that.
Contact us for more info about implementing SEM strategies.